We’ve rolled out a major new update to Postcodeheatmap, packed with features designed to give you deeper insights, more control, and greater clarity when working with postcode data. Whether you’re analyzing performance, targeting regions, or creating reports, these new tools will help you work smarter and tell clearer data stories.
📈 Enhanced Statistics: Smarter Insights from Your Data
You can now unlock a new level of postcode or ZIP code analysis with a suite of enhanced statistical tools, perfect for performance tracking, anomaly detection, and strategic decision-making.
Here’s what’s new:
✅ Cumulative Count & Percentage
Use for: Prioritization, 80/20 analysis
What it shows:
Quickly identify top-performing areas contributing the most to your totals (e.g. “Top 10 areas = 80% of total volume”). Great for focusing your efforts where they’ll have the biggest impact.
📉 Normalized Count
Use for: Benchmarking
What it shows:
Evaluate how each region performs compared to the best. A quick way to spot performance gaps and opportunities.
🏆 Rank
Use for: Targeting & reporting
What it shows:
Rank regions by performance — ideal for creating top 10 lists, sales dashboards, or targeting campaigns.
🔍 Z-Score
Use for: Anomaly detection
What it shows:
Highlight outliers — spot areas performing well above or below average, whether it’s a sales spike or a drop in engagement.
🧭 Category (High / Medium / Low)
Use for: Segmentation & strategic planning
What it shows:
Classify regions into performance tiers:
- High → Prioritize for upsell or expansion
- Medium → Nurture with growth strategies
- Low → Raise awareness or explore partnerships
➡️ Explore the New Stats: Try them out in your next map or report!
📤 Advanced Reporting Options
We’ve added new export and reporting tools so you can get exactly the data you need, in the format that suits your workflow.
- Group by postcode boundary or list individual postcodes
- Sort reports by region name or count
- Create cleaner, more customized reports with less manual editing afterward
🗺️ New: UK Postal Code Area Map
You can now visualize data across larger, easy-to-read postcode areas, perfect for:
- High-level analysis
- Regional performance comparisons
- Simplifying complex data
This new view helps you zoom out and see broader trends with clarity.
🎨 Custom Map Colours
Bring your brand or data story to life with custom map colours. Tailor your maps to:
- Match your branding
- Highlight key differences more clearly
- Make reports and presentations more visually appealing
📊 Average Metrics by Region
Need to analyze average sales, income, or any other metric across postcode areas? Now you can!
With our postcode aggregation feature, you can:
- Combine areas into custom regions
- Instantly see the average of key metrics
- Uncover new trends and tailor strategies with precision
This update is all about giving you more control, deeper insight, and clearer visuals. We can’t wait to see how you use these new tools to uncover patterns and make smarter decisions.
To try these features and create beautiful postcode heatmaps then head over to https://postcodeheatmap.com/.